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Commerce

How luxury brands can get ecommerce action from deep-pocketed baby boomers

June 15, 2012

 

By Tricia Carr

Luxury marketers should create a step-by-step marketing plan from store to online that is tailored to mature consumers and presented on media that is familiar to them to encourage ecommerce transactions among older generations.

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  1. Fashionphile debuts new authentication center, showroom in New York
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Gucci issues love letter to New York with ‘Blondie’
  4. Day’s wrap: Farfetch, Fashionphile, Bentley and 1stDibs
  5. W magazine enhances print’s fixed plane via September issue AR activation
  6. Bentley commemorates 7 decades of R-Type Continental
  7. NFTs must be thoughtful, multifaceted: Balmain CMO
  8. Register now for free event: Women in Luxury 2022 eConference
  9. Gucci partners with health platform on tech-enabled ring
  10. Gucci is 2020 Luxury Marketer of the Year
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