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Lexus opts for full-page overlay experience with CNN iPad sponsorship

December 16, 2010

Lexus advertises on CNN mobile app

 

By Giselle Tsirulnik

Luxury automaker Lexus is the launch sponsor of the CNN iPad application, which allows both the publisher and the brand to provide users with an immersive and visual experience that takes full advantage of the device’s expansive real estate and multitouch interface.

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