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March 17, 2026
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Automotive

Lexus partners with designer Harris Reed, outfits new RX with ‘Ruby Red Rims’

October 18, 2022

Harris-Reed-x-Lexus-Ruby-Red-Rims_Credit-Holly-Parker_Caption_001-1500x900 Lexus is teaming up with British American designer Harris Reed for “Ruby Red Rims,” a cocreated custom debuted by the design duo at W Magazine’s 50th-anniversary party. Image courtesy of Lexus

 

By Luxury Daily News Service

Toyota Corp.’s Lexus is taking its adventure-ridden ethos a bit further with a luxury crossover between the automotive and fashion realms.

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  1. Valentino Garavani and Vans present AI-generated campaign
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