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Lexus partners with will.i.am to create sensational musical experience

August 4, 2015

Image from Lexus Amazing in Motion campaign with will.i.am Image from Lexus' Amazing in Motion campaign with will.i.am

 

By Kay Sorin

Toyota Corp.’s Lexus is working with rapper will.i.am to challenge conventional notions of technology, design and music in a unique experience as part of its Amazing in Motion campaign.

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  1. Audemars Piguet pop-up exhibition opens in Shanghai
  2. Air France reinvents beachfront pop-up at Cannes Film Festival
  3. Mytheresa owner LuxExperience sees 3pc quarterly net sales bump
  4. Richemont closes fiscal year with 4pc sales increase
  5. Burberry posts 17pc revenue drop in 2024
  6. Mercedes-AMG unveils collaboration with art collective MSCHF
  7. Luxury Unfiltered: How Gen Z is turning the Birkin into Wall Street’s hottest commodity
  8. Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics
  9. Chanel continues support for women directors with upcoming Tribeca Festival talk
  10. Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez
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