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Jan. 17, 2026
  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Saks Global files for Chapter 11 bankruptcy protection
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
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Automotive

Lexus plays sidekick in latest Marvel film

July 21, 2017

Lexus LC 500 Showcased in Marvel Studiosí Black Panther. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is putting a spotlight on the balance between human and machine in a new campaign that takes the automotive brand to the big screen.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Saks Global files for Chapter 11 bankruptcy protection
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
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Patrón takes over as official tequila sponsor of Grammy Awards
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