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April 20, 2024
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Automotive

Lexus plays sidekick in latest Marvel film

July 21, 2017

Lexus LC 500 Showcased in Marvel Studiosí Black Panther. Image credit: Lexus

 

By Brielle Jaekel

Toyota Corp.’s Lexus is putting a spotlight on the balance between human and machine in a new campaign that takes the automotive brand to the big screen.

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  1. Mandarin Oriental hosts charity gala in London
  2. Alexander McQueen exec lands CEO role at Harvey Nichols
  3. 2019 luxury spend expected to grow highest in UK
  4. Ruinart to bring ‘Conversations with Nature’ to Frieze New York
  5. Nordstrom family circles back on plan to go private
  6. Dior explores the craft of Sauvage in new campaign
  7. Louis Vuitton sparks joy with travel-inspired ‘Towards a Dream’ campaign films
  8. Jimmy Choo hits the green with golf-inspired capsule
  9. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  10. Luxury Unfiltered: The mistake the luxury industry is making with AI
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