Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
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","iv":"8a0a4b98af6d070ae3dc80ce698d1dbc","s":"95155523a6dad17d"}
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