Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
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7E+RDOamWW\/93qvA3h2WOTJLW6fNM6hIh5BowuHhJxZhFS1vk1noDgfnGOK+IbtAPH9EHJEVDrcIRimplo5da133jqTrYatsx2vpk+qlNb+bGH3tc13SKJ\/Ug\/xxH5VPWh7RsaOQroGzQuAllPbpCsUtCB8gAkZldZiCujhXoUtinD7NbrlTamWeyfprvRckPYUXMu7KIl361SuXnFM7OPMYqtNhIZ9Og77kaC3c1SG1iDeo\/5AlpULHJlj+mqe7QC87X+tiYp63wI\/Lyov+2hJOAR2aNnrZlXAgJLRf3IlIXRtocFnIfeGROhACGcDLppvcN0W9v9MPQIxSp4eaaBVrI75XQhdSpCNTWKlWV1P9uFASr0atKiobyxUpj1jtgLurBeOUlhRob+HiMKkJVC3AIPLouBnv5mhYxYq62nAOtHApu3Z3D3BR1YqVQQG1JMHBKZ\/M1N6T5P+vXr0jjkn9l65NuiNrIjtKLpbRbDyKBmokS2WchV228GMMb0VGUBVaezIkbN45pk39QfYIbN79HMOZUVpOvcrWT92sNqxT0IQ5a2PRAmWkSo3ifVl1sScEBQn5JnZK58BIzHBG3z\/lWAO9UrP7QLNfB2tiJ4E4NnANiwwXF3B1MiHxoOCz\/DvDme\/Odzmtq\/XporS9p+LI7JUIP29x3MxbE0Fxq5Lb6JIYWjYsv5E\/6+y60bAtkYW+P0bwzJvmXpZ+4Ys\/m1yY2A4d7yZMe6UJ7Ds0\/vX5XQzllVaExW+3oYrVtpzFZmA4PkgEL\/KHLtbbwHJM13wTy7JMECrxLsHAwNu5nnN0cya0jHon04p5eP5fPm8LrdpIbOJbqlTFUPGG2ncMzrj2YnbEuQHoQlTngsSYj\/T637zyyBOpC6M+w+qPs51mVa0OqlwCr5q2OFjmLCioN7u0srkfjIRX\/K6Nkb5aBd19EMuAuxV1gtsceMsFR1gQMUX1eoulqvkcBbkW3Xu6PIE2aijxCDHfyvICcuPMkG8F2Mj6hpv9ocGxna6LVimAjo8ulhnjB1tDwsUJ+bRGdsEdKsBtRUIzi0slKkXMtX6HR\/X7qD+PAM1i6Jr7VGsimkVQTmywAZQ9Qfi0yigZNQnTJT3sIELP7vlQRAsbPXICLpzH6a4nstXarxdj5nXcfYEtKe568UpuxMnj\/s5bq3BOYoAosNy0mspAiwp5Rwxgp9lF9Y3rn+6Ru+6KbzwjtwzxaDCMmtaJgjYn9G+xmNuA95EduFZsHHEGLVfTFUSbXkUJ0Rpa+JTIJPpfeMsGRvUXiF54h7HNyl39BXBdDEUwO6oTzHXH5lLwvFzhClIjriBBijtOQK06hGC+24xKshyVgfR3USOvHghMf45kGOXd2NfvCOKbB02m1hhIxHQEfg21gBPT\/xipDOBLHFq9Mb4pXqCd2mMgTtdBpjflN2uxTOyVdVefMb\/m+yboQMOZjbf9L9NpWmrChY0SE+M6rAoC28M5+zB4Vq6eOCvRtlGzYETHPc6NFT3WhgYKZubvEisyBkrKqgW5EktdGis\/hLa5hIa\/HJSfp4UoybWKuYClP87o1EMSVVPWPPRDlGEuF7up63qVmZuEwPhhZQs6kBQInfFpp+e7CE2Pag4btQ14k81khKxCS\/KvW+zInrV44jRuD\/Y\/SwI\/+vbAKM7VWiJNNBYcdka3lX+aE5G2wDT5TtQ5RFQhR+af3MonsPnat20sIQesVlcbHsmsX3oCnhZ3fPLWfwraIJp3FUWf3rcsTqGgvGp6eRiZU+eNqcB5IXklC5INHQHNZt9M1YBden653oYZTHj0YUV7BPttbtTUyurRyT0YtdQOxcZLMwRLbVuEZvD3eXo0Zi4xqTlqyRHOMKO+LDANV9PRm5jvqIGoLzDfVik9vpCquzMKKLvUG9GVnv8GmwfEKdv1gamW6qZLYzMJh7ErO9Tw\/09CZ2oYq\/Luqg1beRSWQe5l0osyGchnzX0cToOfVj7BDUHyzQDZDGuuozdZ\/qLhKI02AvtHsG0EP2w6b+jJb2Ji4t6xqsrD6JZ2ccMW+1+uZTP1RuedbmB1yYwbf9EX0rr4\/SCBaZNJThluCcE5WMpWbLZFOyNBI\/AtEJiTxwCSFF03ATIEmVknXIiogy6Jv4LOmtDPlmAxiC9q8nC1P8lOLrl4yiAkq9gnPzGxQmp1ZIVJ9NBt6AaEUYp4HZATNuuv2Y2PGF2PCCev5ixeSwXqeZfcpqKXCHb3fzAs4WTDbY\/mbzuMJobvZ\/a9Pmrks0hXvdNcF3jdP4MakD3uR0EYY7tykAsnC5mwukIqKFOjwzCBuypgqL31jkfnAIsGnfMArEJoPRJ8BuqeI813zw+GZhn+8JcougGWNA\/26KjDKN9TVdimpGvOdPgnHvzyYF65w5mE2sCo7fPizxdfpGEP0ZbBO\/1Mh4kwwhXoVGDv1s7CqRkYUANNDycHGxUbrCRjU9NyKtCrY8GScXEgJtbjDwzDkJum1hn\/Mt5djLrf87kOvrJrcMtN95\/k9dV1diTMZnKqxJ4NliL5\/jdQLs86oMwLakG8i5N87X9qU4nXZeOJ07lFndSVNaBAZt7bMQipgba7BAtjzhfiGmi9ydYxOVB8OlmyM\/8svZB7WtYQeN66F+gkapjHvp6fXh3XmNEBZDZQY3\/AeHVWLEZx9PQ6T0cVwp7CUp+sacipPwbum25IZPs\/lp2IvAAq2QQJgf0Sqyhgf6\/yxlvo97x5SEU\/qYcEynzdPuPtsOf\/u0dFWz6ifcQLF0Di08cH1FotdJgCtn4ISacgrLuOI6kUPQijm\/orbQ9I5YIaGo1o71jx\/6vm1Wdhhp3zMklTKiKbDjZJPHVUDztBZS5v38qBWtSbUz6kJkTNvz\/Ci\/3hbgo7vGW0icmvwLQObA9d\/tQw60Ot+XO9oXq+x\/ox1yFYIShObc\/5MNqvxccuJhDqyWJJoQOrokG8VbUVJtw6J1kBJq9PnOzSDKyDxCzKOyV98IPO57KbWS04zzWRIqra6cga\/iisgHGfY5hp2LS\/JAJTHa1mVlw\/z6c0c37FPl7EQKdgE2fcMpkqGbT3UOaRL6G+p4BnrawMePVgVFaXfHkYtFYN1grBMni+FNGOWz1rVY8DrXdqa6X\/RVgE7\/KAOwOkE5loU","iv":"d80771f2e8ff89b879c8a107e4c86bc1","s":"8e8dafea976d8402"}
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