Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
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","iv":"9d0c3b9272416f9201e56c5c71890901","s":"58f6ea319535a614"}
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