Mobile
September 25, 2012
By Tricia Carr
Toyota Corp.’s Lexus is building brand awareness among young consumers through an integrated campaign with Zynga’s Draw Something mobile application that allows users to play with the ES model’s colors and Lexus-themed words.
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","iv":"68e235a9aedae389eecd33a1caad33c1","s":"4084618fe7b4ef12"}
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