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June 18, 2019
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Automotive

Lexus returns to US Open for 13th year with special experiences

June 10, 2019

The U.S. Open Trophy, Eighth Hole of Pebble Beach Golf Links in the Pebble Beach, Calif. Image credit: USGA/John Mummert

 

By Staff reports

Toyota Corp.’s Lexus is tapping into the affluent community of golfing with an on-site experience at the United States Open Championship.

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  1. Brands fail to consistently improve customer experiences: Forrester
  2. Prime London real estate dominated by Chinese, US buyers
  3. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  4. Day's wrap: Chanel, Sotheby's, Bottega Veneta, Pat McGrath Labs, Secoo and DFS
  5. Porsche pushes consumers to disconnect through driving
  6. Tech-augmented hospitality offers more seamless, relevant experiences
  7. Day's wrap: Farfetch, Bentley, Neiman Marcus, Gucci and Tamara Mellon
  8. Secoo hires former LVMH marketing exec
  9. Bulgari incorporates Italian movie motifs into latest collection
  10. Transcript of Luxury Daily auto webinar: Expect more disruption as outlook challenges
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Lexus returns to US Open for 13th year with special experiences



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