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Aug. 17, 2019
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Automotive

Lexus returns to US Open for 13th year with special experiences

June 10, 2019

The U.S. Open Trophy, Eighth Hole of Pebble Beach Golf Links in the Pebble Beach, Calif. Image credit: USGA/John Mummert

 

By Staff reports

Toyota Corp.’s Lexus is tapping into the affluent community of golfing with an on-site experience at the United States Open Championship.

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  1. Gucci taps emerging filmmakers for sneaker storytelling
  2. 2019 luxury spend expected to grow highest in UK
  3. Sharing economy comes to luxury retail with Bloomingdale's rental service
  4. Hong Kong hospitality sees downturn as protests continue
  5. Marketing to the Smartphonista: A new generation of digital buyers
  6. 68pc of millennials follow luxury brands on social media: report
  7. Four Seasons: Engagement carries more value than number of social followers
  8. Chopard champions French filmmakers for digital film festival
  9. Luxury hotels can leverage social clout to attract young affluents
  10. JetSuiteX touts time saved with alternative aviation in rebranding effort
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