Lexus has launched a one-month long campaign within the MSNBC.com iPhone application, letting consumers discover, interact and engage with the automaker’s HS Hybrid car model.
When consumers click on banners, they are led to a one-page rich media display ad within the application on which the advertiser can provide additional information or creative. Users can then choose to click through to the advertiser’s site or return to the application.
{"ct":"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","iv":"8b78cc073fa0672bfc736e3341b65cc3","s":"5988dc3f3db3bf24"}