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Lexus rich-media ads within MSNBC iPhone app to drive interaction

October 7, 2009


lexus-11Lexus has launched a one-month long campaign within the iPhone application, letting consumers discover, interact and engage with the automaker’s HS Hybrid car model.

When consumers click on banners, they are led to a one-page rich media display ad within the application on which the advertiser can provide additional information or creative.  Users can then choose to click through to the advertiser’s site or return to the application.

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