Luxury automaker Lexus’ full-screen ad unit on Fast Company’s mobile site achieved click-through rates greater than 10 percent, representing a fivefold increase over standard banner ads.
Mobile advertising company Crisp Wireless partnered with Fast Company to create mobile site sponsorship packages for advertisers, including beyond-the-banner ad units, reporting and sales support for mobile. Lexus was the first to sponsor the Fast Company mobile site with a branded experience.
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","iv":"906a5ad5ec74f007fd3f9e7e2f6a559a","s":"7dcc5c1b8d960e53"}