Research
June 22, 2020
The top 5 percent of brands on Forrester's CX report. Image courtesy of Forrester
By Dianna Dilworth
Automakers and retailers were held by market researcher Forrester as the luxury sectors delivering good customer experiences, which consists of consistently meeting customers' needs, hitting the right emotional notes and even having the goodwill among customers to forgive mistakes.
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","iv":"b70db998a4bb53f3505cdeddb6cf59cd","s":"15b09a0bf59ac69b"}
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