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Mobile

Lexus, Snipp give Middle Eastern consumers in-vehicle experience via mobile

July 10, 2013

 

By Erin Shea

Toyota Corp.’s Lexus is giving Middle Eastern buyers an in-vehicle experience through a partnership with an augmented reality mobile application that puts consumers in the driver’s seat.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  3. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  4. Versace announces exit of Dario Vitale as creative director
  5. CFDA bans fur from New York Fashion Week
  6. Dior goes for gold with flashy J'adore campaign
  7. Aman welcomes warmer weather with ecotourism boost
  8. Corporate water management strategies in APAC falling short, Kering-NUS report finds
  9. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  10. Tiffany & Co. launches About Love campaign starring Beyoncé, Jay-Z
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