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Mobile

Lexus, Snipp give Middle Eastern consumers in-vehicle experience via mobile

July 10, 2013

 

By Erin Shea

Toyota Corp.’s Lexus is giving Middle Eastern buyers an in-vehicle experience through a partnership with an augmented reality mobile application that puts consumers in the driver’s seat.

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  1. Italian luxury sees 16pc growth in value: BrandZ
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Consumers crave sustainability, expect brand transparency: report
  4. Jaeger-LeCoultre launches hands-on workshop for watch enthusiasts
  5. Ferrari reexamines sports car sophistication in ambassador-led effort
  6. New DTC marketplace specializes in sustainable home furnishings
  7. Valentino paints a new chapter for Collezione Milano
  8. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  9. Condé Nast Traveler debuts 25th annual Hot List
  10. Why luxury brands overlook these non-HNWI spenders
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