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Mobile

Lexus, Snipp give Middle Eastern consumers in-vehicle experience via mobile

July 10, 2013

 

By Erin Shea

Toyota Corp.’s Lexus is giving Middle Eastern buyers an in-vehicle experience through a partnership with an augmented reality mobile application that puts consumers in the driver’s seat.

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  1. Brands cannot approach the metaverse like Web2
  2. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  3. New York, Hamptons see double-digit super-prime sales growth
  4. The logic of livestreaming in China is changing: What does it mean for luxury?
  5. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  6. Free webinar: 5 trends in the luxury goods industry
  7. Dior explores ancient textiles for summer menswear
  8. Rolls-Royce showcases Dawn in carefree, cinematic campaign
  9. Tiffany & Co. further commits to music with latest partnership
  10. Starboard, Ritz-Carlton Yacht Collection bring shopping to the sea
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