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March 26, 2026
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Automotive

Lexus turns LX into full-service glam suite for experiential activation series

September 16, 2025

The custom car’s exterior features a pearlescent pink wrap and crystal-faceted badging. Image courtesy of Lexus The custom car’s exterior features a pearlescent pink wrap and crystal-faceted badging. Image courtesy of Lexus

 

By Kiran Gill for Luxury Daily News Service

Toyota Corp.’s Lexus is transforming a luxury SUV into a one-stop shop for on-the-go fashion and beauty emergencies.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Waldorf Astoria restyles suites at Rome Cavalieri
  3. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  4. Audemars Piguet brings AP House concept to Miami Beach
  5. Announcing digital-only Luxury FirstLook 2022 on Jan. 13: Register now!
  6. Natural Diamond Council introduces World Diamond Day
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  9. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  10. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
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