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Lexus unveils largest multichannel campaign in brand history

March 3, 2011

 

By Elizabeth Zelesny

Lexus launches multchannel marketing initiativeWith the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.

To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.

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