With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
{"ct":"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","iv":"fed6fbb6a5439d1d169c7cbc68d35565","s":"296b7aa2d32277e9"}