With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"e670fff4a8dd62aabe1da7ce285634e4","s":"fb753e2a2c0753b7"}