With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"4f0faa6e58a32e7763ace6c8ff6e6c89","s":"e9a26ad187f9343b"}