With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"d5df2cbcf53da2b692d751c5688dfdfb","s":"68ee88f5d1258be4"}