With the arrival of its new hybrid compact in showrooms later this month, Lexus is embarking on one of the largest marketing campaigns in the brand’s history.
To launch the CT 200h, Lexus is advertising via four television commercials. It has also formed unique partnerships with YouTube and Microsoft and is running sponsorships across digital, print and broadcast partners via the iPad.
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","iv":"8b4e8b75e6033996f225fed9a867508c","s":"a83c606d1d801f82"}