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April 27, 2024
  1. Saks launches retail media network
  2. La Mer appoints first male brand ambassador
  3. WatchBox looks for growth in editorial integration
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Kohler fusing design, tech-backed wellness at Salone del Mobile
  8. Six Senses wins top 2024 Positive Luxury Award
  9. The Douyin KOL helping luxury tap China’s lower-tier cities
  10. Bugatti shares milestones made at Molsheim production plant in 2022
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Retail

How live commerce transforms social shopping: McKinsey

August 2, 2021

As social shopping continues to accelerate, live streaming events are becoming an integral part of this transactional channel. Image credit: Alibaba

 

By Nora Howe

Live commerce has proven successful in China and other parts of Asia, and is rapidly spreading to Western markets, indicating it could hold enormous potential for brands and ecommerce platforms.

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  1. Saks launches retail media network
  2. La Mer appoints first male brand ambassador
  3. WatchBox looks for growth in editorial integration
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Kohler fusing design, tech-backed wellness at Salone del Mobile
  8. Six Senses wins top 2024 Positive Luxury Award
  9. The Douyin KOL helping luxury tap China’s lower-tier cities
  10. Bugatti shares milestones made at Molsheim production plant in 2022
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