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Jan. 17, 2026
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Retail

Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok

March 17, 2025

Online shopping is evolving, meaning companies across multiple sectors need to shift their strategies accordingly. Image credit: WGSN Online shopping is evolving, meaning companies across multiple sectors need to shift their strategies accordingly. Image credit: WGSN

 

By Zach James

Social media ecommerce platforms could provide luxury brands an in-road with emerging consumer bases, says global trend forecasting agency WGSN.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
  2. Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Rolex Testimonees grace brand-first docuseries
  8. Saks Global files for Chapter 11 bankruptcy protection
  9. Richemont reports strong holiday quarter, sales up 11pc
  10. Marriott’s Luxury Group signs on as partner of US SailGP Team
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Patrón takes over as official tequila sponsor of Grammy Awards
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Top luxury campaigns of 2025: Rolex, ‘Reach for the Crown’
Off the Cuff: A Q&A with Virtuoso’s Jennifer Campbell
Google to power AI-native purchases