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April 22, 2025
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Retail

Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok

March 17, 2025

Online shopping is evolving, meaning companies across multiple sectors need to shift their strategies accordingly. Image credit: WGSN Online shopping is evolving, meaning companies across multiple sectors need to shift their strategies accordingly. Image credit: WGSN

 

By Zach James

Social media ecommerce platforms could provide luxury brands an in-road with emerging consumer bases, says global trend forecasting agency WGSN.

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  1. Bon Appétit delivers inaugural Art & Design issue
  2. Actress Zendaya stars in latest Louis Vuitton resort campaign
  3. Diageo creates world’s lightest whisky bottle
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Prada sails into summer in new campaign
  6. YSL Beauty to launch fragrance activation at Macy's Flower Show
  7. American rapper Kendrick Lamar joins Chanel as ambassador
  8. DoDo reintroduces namesake with ‘Nature of Icons’
  9. Vestiaire Collective calls out overconsumption with textile waste campaign
  10. Sabyasachi Jewelry residency lands at Neiman Marcus San Francisco
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