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Dec. 26, 2025
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Retail

Livestream shopping crucial to bolstering consumer engagement: WGSN, TikTok

March 17, 2025

Online shopping is evolving, meaning companies across multiple sectors need to shift their strategies accordingly. Image credit: WGSN Online shopping is evolving, meaning companies across multiple sectors need to shift their strategies accordingly. Image credit: WGSN

 

By Zach James

Social media ecommerce platforms could provide luxury brands an in-road with emerging consumer bases, says global trend forecasting agency WGSN.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Veuve Clicquot debuts après-ski activations
  7. Brioni launches anniversary capsule at Bergdorf Goodman
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Hermès showcases the surreal for spring campaign
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