Marketing
November 15, 2022
Luxury brands need to embrace individualism to connect with younger consumers, whether it is collaborating with local artists or taking bold social stances. Image credit: Miu Miu
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","iv":"acfe0056dd818c782d5cc0f9673fa9bc","s":"2da25431d38cb00f"}
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