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March 2, 2026
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Marketing

‘Living in the present’: What Chinese individualism means for luxury brands

November 15, 2022

Luxury brands need to embrace individualism to connect with younger consumers, whether it's collaborating with local artists or taking bold social stances. Image credit: Miu Miu Luxury brands need to embrace individualism to connect with younger consumers, whether it is collaborating with local artists or taking bold social stances. Image credit: Miu Miu

 

By Glyn Atwal

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Chloé fetes iconic anniversary collection via video series
  4. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  5. Missoni pays homage to founders, Brazil with charity auction
  6. Introducing Luxury Women to Watch 2023
  7. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  8. Luxury Unfiltered: Connecting with ultraluxury clients
  9. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  10. Waldorf Astoria Goa to open in 2030
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