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March 3, 2026
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Research

Location-based services help retailers deliver customer-centric experience

February 10, 2016

Still from Louis Vuitton mcommerce film Still from Louis Vuitton mcommerce film

 

By Sarah Jones

A consumer’s mobile device heavily influences her purchasing decisions, with three-quarters of shoppers using their phones to browse, research or buy when in-store, according to Boston Retail Partners.

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  1. Gucci drops see-now, buy-now Primavera edit
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  5. Rolls-Royce Black Badge turns 10
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  8. Silversea previews five signature spaces within The Cormorant at 55 South
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