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Mobile

Location targeting more than doubles performance of mobile ads: report

February 8, 2013

 

By Chantal Tode

Mobile campaigns leveraging location targeting outperformed non-location targeted campaigns by a factor of two times, according to a new report from Verve Mobile.

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  1. What packs more punch: unknown models or celebrity endorsements?
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  3. Dior dives into French Riviera with escapist fragrance
  4. WatchBox looks for growth in editorial integration
  5. Ennismore picks Bangkok site for first-in-region SLS Residences
  6. Taj Hotels celebrates #WeTime in content-driven campaign
  7. Gucci studies connection in spring/summer 2025 campaign
  8. Laura Burdese to succeed Bulgari CEO
  9. Exclusive Resorts purchases Inspirato for $59M
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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