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Apparel and accessories

Loewe leans on craftsmanship for Lunar New Year push

February 5, 2019

Loewe is taking a look at ancient crafts. Image credit: Loewe

 

By Sarah Jones

Spanish fashion house Loewe is highlighting its dedication to craft by showcasing time-tested artisan skills in a Chinese New Year content campaign.

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  1. Register now: Women in Luxury conference New York May 9
  2. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  3. 5 mobile marketing myths debunked
  4. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  5. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  6. Hublot honors partnerships with Harrods pop-up
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Should luxury brands stop avoiding ecommerce?
  9. Burberry personalizes Lunar New Year notes via WeChat
  10. Influencer marketing needs to prioritize content over commerce
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