Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"338d4f64146676f901963882bafac764","s":"6d6eb16d5cfbc29a"}
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