Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"f2319dfa0757ed6efa6fd747a944862a","s":"691a192ff8220ef5"}
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