Research
October 4, 2024
Walpole's State of London Luxury 2024 report includes an analysis of how brands stand to benefit from guests' connections to the city’s strong cultural landscape. Image credit: Walpole
By Amirah Keaton
A new report from British luxury trade association Walpole shares that 95 percent of luxury labels recognize that an association with art and culture is vital to the health of their brand identity.
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","iv":"c8c936136df381ab830ba9b81392edcb","s":"bab5eec91d50403c"}
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