Mail
September 20, 2011
By Kayla Hutzler
Swiss watchmaker Longines is using print catalogs to engage both returning and new consumers in a way that fully showcases the brand’s diverse audience around the world.
{"ct":"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","iv":"5e896f723a6e2f24970386cf4027b604","s":"9a0c3ed9e9aeebec"}
Share your thoughts. Click here