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March 25, 2026
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Commerce

Longines signs British actor Henry Cavill

February 14, 2025

Mr. Cavill will represent Longines in global campaigns. Image courtesy of Longines Mr. Cavill will represent Longines in global campaigns. Image courtesy of Longines

 

By Luxury Daily News Service

Swiss watchmaker Longines is taking note of the natural alignment between the 193-year-old company’s values and those of its latest appointee.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
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