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Fragrance and personal care

L’Oreal boosts digital efforts with latest acquisition

March 16, 2018

L'Oreal's Style My Hair app powered by ModiFace. Image credit: L'Oreal.

 

By Staff reports

Personal care conglomerate L’Oreal is shaking things up in the beauty sector with its acquisition of ModiFace, a tech developer that powers many brands’ AR platforms.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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