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Fragrance and personal care

L’Oréal’s new partnership brings AR makeup testing to broad audience

August 9, 2018

L'Oreal's Style My Hair app powered by ModiFace. Image credit: L'Oreal.

 

By Staff reports

Beauty manufacturer L’Oréal, after recently acquiring augmented reality makeup app ModiFace, is entering an agreement with Facebook that will bring AR experiences through the application's camera feature.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Burberry bans exotic skins
  5. WatchBox looks for growth in editorial integration
  6. Luxury Women to Watch 2017
  7. Estée Lauder Cos., Jo Malone launch AI scent advisor
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Gucci studies connection in spring/summer 2025 campaign
  10. With ‘My Call,’ Rémy Martin finds meaning in new milestones
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