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Mobile

Louis Vuitton, Bloomingdale’s master app retention for long-lived mobile experience

November 26, 2012

 

By Tricia Carr

Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
  2. Moncler returns to the slopes for Grenoble campaign
  3. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  4. US lowers tariff on Swiss imports to 15pc
  5. JW Marriott, Flamingo Estate roll out new wellness experiences
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Chanel unleashes ‘From Dream to Reality’
  8. Lancome to secure spokeswoman Julia Roberts for $50M
  9. Valentino opens new flagship store in London
  10. Luxury brands broaden definition of love in Valentine’s promotions
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