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Mobile

Louis Vuitton, Bloomingdale’s master app retention for long-lived mobile experience

November 26, 2012

 

By Tricia Carr

Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Dior takes a step towards film with latest perfume ad
  9. Tiffany creates animated gift guide for Valentine’s Day to celebrate love
  10. Dior goes for gold with flashy J'adore campaign
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