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Mobile

Louis Vuitton, Bloomingdale’s master app retention for long-lived mobile experience

November 26, 2012

 

By Tricia Carr

Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. WatchBox looks for growth in editorial integration
  5. Luxury Women to Watch 2017
  6. Dior builds five-story statement flagship in Beijing
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Lamborghini heads to French Alps for women-led driving series
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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