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Louis Vuitton creates interactive online demo to push travel bags

June 22, 2012

 

By Tricia Carr

Louis Vuitton is showing consumers how to pack all three of the label’s classic bags with a virtual demonstration and do-it-yourself experience called the Art of Packing which it is pushing within the travel section of its Web site and via social media.

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  1. Porsche Experience Centers in Atlanta, Los Angeles log 1 million visitors
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  3. Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
  4. Chanel makes ambassadorship with model Bhavitha Mandava official
  5. ‘Art of the Desk’ centers new content from Montblanc
  6. Missoni family strikes private equity deal, sells remaining stake in business
  7. Rosewood Hotels introduces gender-neutral parental leave
  8. Berluti lights up Shadow sneaker
  9. Air France stitches product story into fashion-forward campaign visuals
  10. Prada Group logs 20 consecutive quarters of growth in 2025
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