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Fragrance and personal care

Louis Vuitton elevates perfume to art with Frank Gehry collaboration

October 11, 2021

Five fragrances make up the new Les Extraits collection. Image courtesy of Louis Vuitton

 

By Nora Howe

French fashion house Louis Vuitton is spotlighting the power of creativity and design with a new collection of fragrances in collaboration with esteemed Canadian-American architect Frank Gehry.

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  1. Mobile reigns supreme as holiday shopping channel
  2. Introducing Luxury Women to Watch 2022
  3. What luxuries China still craves from the West
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Leveraging consumers as a marketing channel the key in China
  6. IWC celebrates ambition with Lewis Hamilton
  7. Digital offerings, transparency necessary for brand success
  8. How should luxury brands navigate creative shift on social media?
  9. Mr Porter’s Kingsman collection “gold standard” of film merchandising
  10. Moncler strategy based on speed, creativity and flexibility
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