French fashion house Louis Vuitton is layering its print campaigns with a new mobile application that brings together exclusive advertising content and mobile commerce.
Louis Vuitton’s Pass app allows consumers to experience ads in new ways with behind-the-scenes content, featured product information and a store locator. The interactive elements of Louis Vuitton’s Pass app engages consumers by curating a personal experience that fleshes out familiar ads.
“Using this technology to scan an Louis Vuitton image with a mobile phone leverages the consumer's constant interaction with mobile,” said Melody Adhami, president and chief operating officer of Plastic Mobile, Toronto.
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Gljte8AHfpf8z5kUT5EFce4gDrbaZF+HMzs7PA7B3vO5fTAyLZlQIHDTBWECDnjVe5TaWwRkz\/yFpFly1XoN0SMpDDpRkH1p9XUTzVCK6PYVmmDyDNavyLNhdlkv3BZva\/UdkaAZVUo3MAs9nvwNaRWMPIvYAA6tSth5Dh2pTsmqk5LmqRgHAaVeS8iiB6o354gmweK+r5yFNQYg\/FyGasQtDu45+RrYEUuue2YNTMwKHafe9oSjxlVgFdoSMC4ZX7Me1xuRvnfcpTQid+VITbInQvZMOLFkq7pR\/0pLsfZPykIPjyNC\/1A+MerjOyyy8vJo4Ae53pN7PNbBELbtSMw5aBMpox816GsymhzWp1YyhLrh74hjFT8v59XWT66Q0+sFhntu99\/wldpcnOt+vms8dSe+zdUQ9vY7p3XEMW96XYRz5XO3Jjo60khq08WNbThK2VC7vra0Bua1QpdvrYm4yvR8f01iYeyptqkiMNpyREblbY9fei0qUfw6Z5WKTPQxuxSVAV2gh\/EnAjhIiULTc1hIWWJTZPoGdl1M6Zqp5BDVI4AiJk886mYBpsJloHgzS9o\/yicTuyNqY1FPS\/K70NJkNSoF9xNYq+SrMbIMoTPrZF20eVxbMhxv6fdYib0QyhInhWCr3XOj0YF4W0Ayc7r2HogoD\/OJJUjuQMwwkijPLFaCKZhyAoaevlhM\/Lr1v+6HRX6q\/tkiTKjsgbsOr4sJz3Ls4JDKUpDeZtrVw\/3gHvkBVOQp2dJgbMcvJponEEVvqmvCwKs\/oLhWZvxdhjyw9mhcLbTBpeLqrKiXbAmM+KCw8A1uk58JkogEhlAsRc2fWpYi0IjAqysEYAt8CMz0IntN6DcO9I2e2XC4XDLjBpWCpRAp9vJkBgJw2JD9T5gAY\/WsLhSx9Tx0kM4YnLAX6Hj0NSbZoFwzNpfRN6Mfbjg0JWmxiFG0ZDYXaEx0AEioKdQT7JSaEoFbGAAx1XSSHCTjXVz+HDde7mH3AY6sDtZUmcmnKr8qs8uVOSsvEKo0I0GWY+OhE\/TeDI6gcIem7PARbJfjyv+daAJrPlDXxUYfZ7AQrlPvlGi5CbZwNkGKFemQ70x3PE\/n0RsfgkoJ34uA3+pZN8o8M5dhfUHq\/UFqh9qcTplJIFn32k\/l20YWd7wxO6aLsCJRJiKN2JjurSoNtgFqiZhuJhamKFPc9T9eZv8OAIc1cEuW1tNUYkNq\/qjegAgn7S+noj7iv661ivFrD6iFfJteKuys8cwOkzYrv7HJehpn1KKsW1KHqj1JF\/kjtmZvyjKChup2hn6QsSdUO1XTzVEXYIytoJhaKpI2t5Wua4DPoowb4xyl1bKgI78o9I6aBGl7eg680PwVxQoiyI9qURk\/789pVMnRaUzM3C\/us4aMheDHh6TLEVE4FtE9nhyd69ti9tAA5WkVMj4gHPki5yBZ1OhBmPYnQKNjDCWukeKti44Ejjq6hO3P5khSm4vOBW8WnL4MOP\/jFifZDiDvLbELbY\/AfghLwt+9n26o9hJOBbCbi0LC8LnLNKwD3BoN1gCyCAInpx6uhcWhEBjWf4U+1YeLGfKFZjGqtlC5E4j51wzZ3A2i9el5y1nBmHhV3NCRDL8OlleQSLMpk\/FVJhHdFn1Ag6OXuU9lQKwOv9ZjognnImK614HcjD7+Nl8wcLkBfaXR2vnIJXzIHtnzZgu+ntNBKtW20U\/2kQmsHgv58kLq77kfZLawj5EZECkXkhMXgecX7wpipaXw\/XisZJ6VbMySxk9VklhzL+k1D6lMtXaITzCvdML6Xbq0APGckbe8QVDpnk5T7nmTtC3jMMlKKPspc50RnUt6gNQ6OuGMnn8oLSlx3Cd9v2xQIMB5q2ueDLEgTnBIzXpijj7pc0YgKNPfKQq5zURI1IxGLbJs0hUzWez3wYUwqb6myLLayfgLKFlqdly1ey\/2lSyh2k1l+8YnBvwi+24cD2P+l7A6GVTD9C6v88Bhe\/26uOYbXkbaYjiTvfEoQ7ggTkDE9JZJrNYvlDEGxeaKNBdFNOlOJDWGZqXGGnKQUsCSOMfNUdOwzkf0NHtdWaFFqwPS10e0uHCX3CQWePsT1qq2ojhFmaJ6LUzateS7yZhqN0\/d4yvkHiyQTTm6CZV4T9aHIPumfLS27eEqwUCSs+xRhsr2GgjbaTyH4HeXFcVvMO9rvzjJ7bKT5dGQOrq\/QW8wwYagw0csu5aERgtL4CU57tyyZ3z14qiAuV9hSKgQGavZQSzsMTObapwBGtxA+kzFbSaqLbxmsEUur47xxc8V07ASIQLAbUbtibGjfsA0BEABoq8Q+pTCTGm+cousvLEwUKUf\/bkpTj359sMVPThPxKL0zmueg0S7FdMZMM2SsbLIBTiUoYgLB4wYM3a9qKnSTo41O4n+mMLUVFgeCvLEHroB2N\/cB471ifjKYsZgo+pMZ+0Lg+5tqNI1k9l8NLObsHv00P0kP3LiACYCTDCqYTOOVUs2zr8RSQ3dS2N2c+XSoCLAiZsEOgQDXjbrsvGkgDocSMStTjGxFt1fkOojQtZgUcETQ+eZRi\/mR0K8WRT9PlDA3wWUhO65Smd3jhReJ\/t06ylbmBB8ceg15S5OR51a+rNmN3WXJ675GKvH2cOpqZPstnCLA3jvYK4G6nyQR28kV3rwAODoMCz3hhtwhPuizYMR5O5fPdENwcT7+gGoE6eyIDU6bXFpKW2nMYKkL4PvRQF\/eMI8PrUYvKOHpgqyEEhafLEIyHxburqwbkZoxPrtr7xuzXjCPXJyGCOyb+lIFkcS2m2se90G8Y\/pHp7dcd4+es8HFUvNnwiOCiGG+yNCNeXYLUeB\/7EZaH\/CvEOj1gwVEKaTPY4\/xk5Ns7l6beEj9fqAJmVyWKKDzPsNeITv1R9n7hy1Cizb03b2LBxCS4W5CkZk9BUV1ZRO0DqnIy+6OVMb4\/AoAYCicmxXlnU2Q3mGXOjS4YH+VL8OAsqy\/j+iFDUWuEMDs+jDI+3kQJIfcohVNeHQ085Ad1ZHhDdNr2QwKyvdIs8Javp79Hy9B91KyTlwWQGGENQtF5S8H\/h8UTWG\/yqRWWs1Sx5DjucXXjWlk41MH045Ie7e6NJE+j5H6HejuoKNCjOaBEQPPnlTCAwhXX64n69D2rABm4bpYYBPzB6CBNUMYQc9nBGIicJJnjnkl5E8Sfpp3UgDJJM9K67YH606rW7CPk+wDrsiU62bvvd27iauYiHWQTmn7l1qPM3eMPwd15z91B2mh5+DykTdgqLSSoGKZg12sG61EitzCMCGW822ddrA+XWCU5T+Bo+AHTRn2KGbeUEZzRTg9KWP6+sIqjX8X2BGO52OpFHNLqnvI9cuZfYTHbpz4DQgWFtDnT+ztVN+ayAu2AaH1nhKldtq\/G6H3FjVbHC5f6Qc5Q+wcGxBj2XFCU+twTzbzQHJA6D4oYqY1OBqrQ+3nVHgTE99VGnoOwLf9liJef0\/RUeUl4xcMQqWf8Rgmd\/Y3\/y9I0YfpJMmZ69hs5Jez5odyYYfnvoc3ITwdeRCvdDH1dtZj2XLPqtYRxl\/naBevvGUenSVOiGEHzPWGX3Ic0aNlOQq\/ah\/K9y\/M5CaERB2pSc73xS\/abdlET0BcKl087MrUL9RAsqIp+GsD34sMU1v0+fLMoLY0Kk2tL6zdQHLnaeDLhE+EfheRBd7ZSk\/dKAhIDUJnWo3w\/Mm2vRbK9W7WfbVJyq0ZGlfsI7ydM9ymQ\/wRcaN8El4chH\/5S4nfB2zUSIoBjorQrD9GLoNebYYw8EwVy9izAM\/xVEvW5+6tqsoPfWhKtIJPUTx5khQlGHFz0T3ZrGXHVPuNfmsbg+9xzKivnxes3F7xZrM5cXr9Mr6WDD2eVMhsb5vU\/\/PExW90kfk5OTQ74zvJ896p+KqVjPC10kqP\/I3aUKztUfzEeRTy\/+H\/j4dKVn\/biQCFJyasAjoG7pG5zvZQHg3sexUJNaCCdhK3mmK\/a3ITRnUGshrx2+32D17uGHxAXuT2TDDBxQXO\/InxEmPm2zffRRtrPjWjUhBxtFYJd5f6Y6jmTeB9zg5rFkiNSaN6Dxn\/ByqwMrmNoDrIdUut17Mo9nG6JmAW5wdx9lIo9kUwu\/AAMxa8F18CmvzJ7SoqxoRUZz6YLqy2BBe7+Dz+CQCudrwezeMKGd8ia7tJvho0M2winmX2ENleQoh2zXjCthOOTxtaTyBV\/V9wC0bqdI9VUvRRIlvTEFU0QP0C8yXUcULDZcnH20ZpYLQHCkaXYHe8MycwBCe90X7iykxsbgaYEhcHv6PiymukBQc+1jGn8Fk2zWPjwUeQFlEprRWDNWII8JMrNG1X6+Mu5w8vUXqQ\/+RZtIDxnrWxJ+qKc8WWjrQSxTlfNfwDhtYI3M2BKRE7WOuv6OMPZvxkb+Zcf+p3pvIgDglKwj2zuWsaQFcDohUzlnM90Wn4asCXPgmXZX+6scisSoFqvmHtgayymzRfvGmG\/xFzqvSThTjLPC4dvrJobv6flG4QY0CPOw5IPpvbbxDE0nE2o85OhmMEyHdiqNeJtyv91KYTn3ieHuELSk5fCOacfy3Xv29cxQoY7nZEOTbdU0FareS+OiDNr7Jgzh4d2EFtGswCvv0qw0jtYz4WGlcZsBUkXPVVs2OANeKk2rR2d92gNMBUGKaplfgGL4ieyiGUwNFSm0TideDBQliIzrGKGo8HhruiUHdjHWdZO4Xy76t\/n5uCF4TYuG2n2nZpY9mgetAIiU4XuKJ4vN7GkIuXTTwiRs7lxk6XNWLBwBse0VCfmfZJOiHx\/WxJfZQZ2334rWgGkF5Q5WK\/TqVU7V\/+FSkvTHRUt9BhgY4\/B2edoenGydhdK3M2vZI6FXlz4xCN021UeFzvh0IYvgjQI7QXjDteaunTFDDAbm4ItpG2z7Htft24F8kayrPBGur8dspAg\/yvYvNlhXh96jJGivBkVAcURZitr8ftizdPXlYX4qyljukSakfWEZar8BnF6Ydj3gQpd3GTyVqEMVARJrreGJpW3fDIUVztkiCvGq9ahiKuWt90fxyIaqTzskZ+s7wV5YPUTUAnyUBLWAnqjqUe\/hoU0KEfzpPNB5ObGmjqAR6qPkFHEVUCoy91dgFjIqWGDRqdl\/3WQsvcly3kRALWPU9zQaDOqsQX6PdIUtAMBKoa\/+Y1iiiPulpOetrrLqj43wqZMGV1ueoauHtuelANHIBuT8\/Kppd5+pABtJZH7xR6KN+9b5jC6PBW9BU3hO8Z1cN5vop9Ku6hmJZxSjaEqLRZeUOuUNfV5CDWPAZ2tT2huEDtBVgU56nuXwKHxokTwlfcgVf5q8Ks7L6xaP\/kiyS6yCE1AcA798V6zJQQIhJDHdxpqCpreiA3smN6hcNsmnuus5muX7tAS\/j4AmHzIcaXtA8uiosAnH0BOdOToCwqSDUNsNXcT4R4zoEKfY2STZEqr6EIeyNXpPK9iGsTWu8knHLDINuonbquS8hE1G+XyWVUYVuqRAoQ9ZKltGLcDWhk3mswBE2eeCdvU01q\/bxs8Sk7Qfs6JxJKSKtyF++LRhhnFOrpEYUENe6d\/xd4iE5KZBcIsQre1S+iJPwm3yHDRru8oF5EUxGDdsB9+Walf3XrRYhfh22PIcT6\/bdkq+bKTd53wzHt+6KsyqVX8uQRGOsUqcjk\/ln2hxeULE+V3jsCoP\/rzWLjr6NOBZaLdSUFocqnG1X\/OsLWWKZEhU29hFkaSI\/k23lx5Xp3TGaReIsTtTp4TJC4fVOQQHOmZuPHkhrW2DibpzCpGYWZb1Y5GosQRfJYDerPWRCLXDGFRdPl4pDV65TqZ5qFGWdsAu1ha5bHlCmUBqgPuuVFMe2kozVdU3tz\/8dL\/PDUhFXqbc\/mgYHFt31e4p8FFasDmQyQFLr\/iOeMn7wDilVXQSgHN53bJIV7nk4ybotpIBDWMljLbdEMUBRJWlm5o2PAY\/d8g8Bj4tgD9zwoYStL6NztrNmzAqDPCVksiyRybprfqi4mu1tNWk0U7TDQaHscN0GkT1th0JCO2cpBUgLirTefB3xSjPxS6LE3hl4p8RPoCkr\/8wbHyzxre1dY35u\/t2q","iv":"71a159c5382d6b200f3ba99f1c24fc5f","s":"09904c74547784ae"}