Louis Vuitton fails to prove acquired distinctiveness of white-and-blue Damier Azur pattern in EU

October 19, 2022

Louis Vuitton's white-and-blue Damier Azur pattern. Image credit: Louis Vuitton

French fashion label Louis Vuitton has lost a long-running dispute with the European Union over its white-and-blue Damier Azur pattern, failing to convince a top court that its checkered mark was distinctive in 27 countries across the E.U.

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Louis Vuitton fails to prove acquired distinctiveness of white-and-blue Damier Azur pattern in EU

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