Luxury Daily
The authority in luxury news.
Nov. 9, 2025
  1. ‘Landslide’ soundtracks new ‘December to Remember’ commercial from Lexus
  2. Branded video episodes to increase mobile engagement during holidays
  3. Green claims: A brave new world for luxury marketing
  4. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  5. Moncler x Donald Glover hits stores
  6. Alibaba, Estée Lauder, Land Rover, BMW, One Drop Foundation and brand protection webinar
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Italian craftsmanship, positioning will keep I-beauty brands competitive
  9. Cunard sets sail with Artist in Residence program
  10. Global users searched for ‘vintage’ more than 1200 times per minute in 2024: eBay
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Legal

Louis Vuitton fails to prove acquired distinctiveness of white-and-blue Damier Azur pattern in EU

October 19, 2022

Louis Vuitton's white-and-blue Damier Azur pattern. Image credit: Louis Vuitton Louis Vuitton's white-and-blue Damier Azur pattern. Image credit: Louis Vuitton

 

By Luxury Daily News Service

French fashion label Louis Vuitton has lost a long-running dispute with the European Union over its white-and-blue Damier Azur pattern, failing to convince a top court that its checkered mark was distinctive in 27 countries across the E.U.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. ‘Landslide’ soundtracks new ‘December to Remember’ commercial from Lexus
  2. Branded video episodes to increase mobile engagement during holidays
  3. Green claims: A brave new world for luxury marketing
  4. Off the Cuff: A Q&A with Crurated's Alfonso de Gaetano
  5. Moncler x Donald Glover hits stores
  6. Alibaba, Estée Lauder, Land Rover, BMW, One Drop Foundation and brand protection webinar
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Italian craftsmanship, positioning will keep I-beauty brands competitive
  9. Cunard sets sail with Artist in Residence program
  10. Global users searched for ‘vintage’ more than 1200 times per minute in 2024: eBay
VIDEOS
More Videos

MORE IN Legal
Kering, Shanghai Fashion Week partner to support emerging creatives
American Express rolls out experiential series at F1 Las Vegas Grand Prix
Audemars Piguet goes global with new boutique concept
Mackage drops latest ‘Protect Your Craft’ chapter
American passport slips to historic low: Henley & Partners
Breitling expands NFL collaboration with capsule launch



RECENT ARTICLES
Kering, Shanghai Fashion Week partner to support emerging creatives
American Express rolls out experiential series at F1 Las Vegas Grand Prix
Audemars Piguet goes global with new boutique concept

Mackage drops latest ‘Protect Your Craft’ chapter
American passport slips to historic low: Henley & Partners
Breitling expands NFL collaboration with capsule launch