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Jan. 20, 2020
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Marketing

Louis Vuitton most popular gifting brand for HNW Chinese

January 14, 2020

Louis Vuitton is Chinese consumers' favorite brand to gift. Image credit: Louis Vuitton

 

By Sarah Jones

Even though electronics are the most popular gifting category for high-net-worth Chinese men, French house Louis Vuitton has beaten out Apple this year to become the most preferred label to give.

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  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Presentation decks and agenda for Luxury FirstLook Jan. 15
  3. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  4. Day's wrap: Wealthy worth $110tn, Jean Paul Gaultier, Burberry, La Perla, Town & Country and Saks
  5. Dior goes for gold with flashy J'adore campaign
  6. Have luxury brands learned their lessons about Chinese New Year campaigns?
  7. Elevated moments differentiate luxury experiences
  8. Cannabis: Making a case for luxury to dive in
  9. Past year in luxury was more evolution than revolution: BCG exec
  10. Urban air mobility is simultaneously time saver, status symbol: Blade exec
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