French fashion house Louis Vuitton is encouraging its Twitter followers to pin their favorite Father’s Day gift items as a way to outsource advertising to promote products.
By engaging its audience, Louis Vuitton is allowing consumers to advertise products through Pinterest as other pinners search the homepage for gift ideas. The response in turn spreads the awareness of those products by reaching more people.
{"ct":"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","iv":"5aed6760b530e578e62cbc18f53da8f7","s":"26b286016478bf5c"}