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Apparel and accessories

Louis Vuitton partners with esports tournament, hinting at gaming’s luxury potential

September 24, 2019

Louis Vuitton League of Legends trophy trunk Louis Vuitton has created a bespoke trophy trunk for the League of Legends World Championship. Image credit: Riot Games

 

By Sarah Ramirez

French fashion house Louis Vuitton is embarking on a multichannel partnership with game developer Riot Games, as luxury brands begin to take note of the vast opportunity within the esports industry.

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  1. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  2. Presentation decks and agenda for Luxury FirstLook Jan. 15
  3. Have luxury brands learned their lessons about Chinese New Year campaigns?
  4. Urban air mobility is simultaneously time saver, status symbol: Blade exec
  5. Day's wrap: Wealthy worth $110tn, Jean Paul Gaultier, Burberry, La Perla, Town & Country and Saks
  6. Cannabis: Making a case for luxury to dive in
  7. Dior goes for gold with flashy J'adore campaign
  8. Top 10 global consumer trends for 2020: Euromonitor
  9. Travel advisors are hottest new thing that never went away
  10. Past year in luxury was more evolution than revolution: BCG exec
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