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Marketing

Louis Vuitton, Prada and Loewe: Three brands, three China content strategies

October 13, 2020

Before, brands was under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal Before, brands was under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal

 

By Avery Booker

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  1. Gucci drops see-now, buy-now Primavera edit
  2. Chanel returns to roots for J12 watch campaign
  3. Burberry releases 'The Trench, Portraits of an Icon’
  4. ‘Art of the Desk’ centers new content from Montblanc
  5. Rolls-Royce Black Badge turns 10
  6. Vestiaire Collective study links self-doubt to new purchases
  7. Louis Vuitton, Formula 1 kick off 2026 season
  8. Kering establishes two new internal divisions
  9. Explora Journeys invites travelers to rethink sea experiences
  10. Silversea previews five signature spaces within The Cormorant at 55 South
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