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Marketing

Louis Vuitton, Prada and Loewe: Three brands, three China content strategies

October 13, 2020

Before, brands was under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal Before, brands was under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal

 

By Avery Booker

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  1. Gucci is 2020 Luxury Marketer of the Year
  2. Sustainability now part of luxury emphasis in home design
  3. Global competition grows for luxury homebuyers
  4. What is next for the Trump Organization?
  5. Lexus transforms into ultimate gaming vehicle
  6. Day's wrap: US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar
  7. Suburban luxury markets lure departing New Yorkers, for now
  8. US cotton ban, Gucci, LVMH, Lexus, Nordstrom and marketing webinar
  9. Could Alibaba try to acquire Farfetch?
  10. Sustainability, profitability intrinsically linked: Positive Luxury
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