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Oct. 30, 2020
  1. LVMH’s revised deal for Tiffany & Co. may hint at luxury recovery
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  5. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
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Marketing

Louis Vuitton, Prada and Loewe: Three brands, three China content strategies

October 13, 2020

Before, brands was under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal Before, brands was under the impression that most big-ticket purchases would be made overseas, now their content strategies must confront the new normal

 

By Avery Booker

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  1. LVMH’s revised deal for Tiffany & Co. may hint at luxury recovery
  2. Chanel celebrates centennial of N°5 with dreamlike film
  3. Dior debuts cruise 2021 collection in hauntingly artistic campaign
  4. Gucci gives directorial control to ‘beginners’ in newest campaign series
  5. Day’s wrap: LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  6. Why China’s high unemployment is bad news for luxury
  7. Cartier builds on efforts to preserve biodiversity
  8. LVMH, Tiffany & Co., London Fashion Week, Cartier and Rebag
  9. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  10. Rebag moves into watches, jewelry space as secondhand grows
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