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Louis Vuitton plugs brand legacy via animated film

June 7, 2012

 

By Tricia Carr

Louis Vuitton is showcasing its classic board game case covered in the signature Damier checkerboard pattern in a 60-second animated film that the label presented to its online magazine subscribers and social media fans.

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  1. LVMH, Dior sign Paralympic champion Pauline Déroulède to ambassador deal
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. JW Marriott opens first property in Greece
  4. L'Oréal to launch #JoinTheRefillMovement campaign
  5. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  6. Valentino Garavani unveils Vain handbag campaign
  7. Bentley Home debuts picnic collection
  8. Versace recruits American actor Channing Tatum for Eros campaign
  9. Ronald S. Lauder retires from Estée Lauder Companies Board of Directors
  10. Louis Vuitton forges multiyear partnership with Real Madrid
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