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Louis Vuitton plugs brand legacy via animated film

June 7, 2012

 

By Tricia Carr

Louis Vuitton is showcasing its classic board game case covered in the signature Damier checkerboard pattern in a 60-second animated film that the label presented to its online magazine subscribers and social media fans.

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  1. Luxury Unfiltered: The superpower of emotional selling
  2. Value of Indian luxury beauty market to quadruple by 2035: Kearney
  3. Luxury Unfiltered: The mind-bending psychology that drives high-end purchases
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Moët Hennessy invests in alcohol-free sparkling wine company French Bloom
  6. Aston Martin introduces first high performance ambassador
  7. LVMH, Formula 1 ink 10-year global marketing deal
  8. Editors at Condé Nast share what dining, design and destination travel trends are up next
  9. The Ritz-Carlton expands horizons with inaugural fashion drop
  10. Sotheby's sets date for 'Watches & Treasures from Tom Brady' sale
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