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Multichannel

Louis Vuitton ramps up social media, mobile engagement efforts

September 29, 2010

Interbrand taps Louis Vuitton as world's most valuable luxury brand

 

By Peter Finocchiaro

NEW YORK – Luxury icon Louis Vuitton is accelerating efforts to engage its legion of fans through social media such as Facebook and via streaming video on mobile phones, according to executive from the brand at Advertising Week.

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