Luxury Daily
World’s leading luxury business publication
Jan. 25, 2021
  1. Leveraging influencers across multiple platforms key to digital brand marketing
  2. Pandemic spurs ‘mini-urbanization’ in bedroom communities
  3. Burberry transforms customer experiences through digital innovation
  4. Ecommerce growth underscores need for frictionless retail
  5. New private aviation clients will continue flying in luxury post-pandemic: survey
  6. Understanding the power of luxury’s iconic products
  7. The boss belongs on the shop floor: Lessons for luxury from Elon Musk
  8. Valentino introduces branded version of card game
  9. Small designers in spotlight on Inauguration Day
  10. What luxury brands can learn from H&M, IKEA about sustainability
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Louis Vuitton taps royalty in charming Parisian campaign

December 1, 2020

Princess Maria-Olympia running alongside the River Seine in new film campaign. Image credit: Louis Vuitton

 

By Nora Howe

French fashion house Louis Vuitton is exploring Paris and its newest collection of Capucines bags in a lighthearted and energetic film campaign.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Leveraging influencers across multiple platforms key to digital brand marketing
  2. Pandemic spurs ‘mini-urbanization’ in bedroom communities
  3. Burberry transforms customer experiences through digital innovation
  4. Ecommerce growth underscores need for frictionless retail
  5. New private aviation clients will continue flying in luxury post-pandemic: survey
  6. Understanding the power of luxury’s iconic products
  7. The boss belongs on the shop floor: Lessons for luxury from Elon Musk
  8. Valentino introduces branded version of card game
  9. Small designers in spotlight on Inauguration Day
  10. What luxury brands can learn from H&M, IKEA about sustainability
VIDEOS
More Videos

MORE IN Apparel and accessories
Kering ranks in top 10 of world’s most sustainable companies
Valentino introduces branded version of card game
Nicholas Kirkwood revives Andy Warhol print to mark Chinese New Year
Burberry shares cinematic campaign for Chinese New Year
Rimowa debuts ‘Never Still’ unisex collection
Net-A-Porter hosts fashion comeback



RECENT ARTICLES
Taj Hotels brings comfort food home through delivery app
Natural Diamond Council launches program for BIPOC designers
Kering ranks in top 10 of world’s most sustainable companies

Ecommerce growth underscores need for frictionless retail
Pandemic spurs ‘mini-urbanization’ in bedroom communities
Webinar: Why authenticity matters even more for luxury brands as post-pandemic consumer evolves