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April 18, 2024
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Apparel and accessories

Louis Vuitton celebrates founder’s 200th birthday with immersive game

August 5, 2021

Users can download “Louis: The Game” and traverse the virtual world as to learn more about the brand. Image credit: Louis Vuitton

 

By Katie Tamola

In honor of its founder’s 200th birthday, French fashion house Louis Vuitton is inviting fans to explore a digital world, leveraging enticing storytelling and graphics to share its brand history.

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  1. Luxury Unfiltered: Training is key to making emotional connections
  2. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  3. Social, live commerce may be new, but here to stay
  4. LVMH revenues dip 2pc in Q1
  5. Comfort kills creativity, conviction brings out ideas, says Shiseido Group exec
  6. Dior opens six-floor boutique in Geneva
  7. Chanel pushes Chance fragrances in Gen Z-powered campaign
  8. Dior reinvigorates Miss Dior with latest floral romance
  9. Luxury haircare market to reach $31.5B in revenue by 2027: report
  10. 'Clash de Cartier' campaign explores dichotomy of dressing
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