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Apparel and accessories

Louis Vuitton celebrates founder’s 200th birthday with immersive game

August 5, 2021

Users can download “Louis: The Game” and traverse the virtual world as to learn more about the brand. Image credit: Louis Vuitton

 

By Katie Tamola

In honor of its founder’s 200th birthday, French fashion house Louis Vuitton is inviting fans to explore a digital world, leveraging enticing storytelling and graphics to share its brand history.

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  1. Actress Demi Moore joins Kérastase as global brand ambassador
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  3. Off the Cuff: A Q&A with Virtuoso's Jennifer Campbell
  4. Ralph Lauren seats new board member
  5. Patrón takes over as official tequila sponsor of Grammy Awards
  6. Fendi launches Lunar New Year pop-up in Shanghai
  7. Marriott’s Luxury Group signs on as partner of US SailGP Team
  8. The hidden cost of retail bankruptcy for luxury consumers and brands
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. Saks Global files for Chapter 11 bankruptcy protection
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