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Apparel and accessories

Louis Vuitton debuts shoppable surreal menswear social media campaign

August 24, 2020

Louis Vuitton's new menswear campaign uses clouds as a symbol of universal freedom. Image credit: Louis Vuitton Louis Vuitton's new menswear campaign uses clouds as a symbol of universal freedom. Image credit: Louis Vuitton

 

By Dianna Dilworth

French fashion giant Louis Vuitton has debuted a campaign that promotes social shoppable menswear in a surreal dream-like setting, a signature of the brand’s iconic creative leader, Virgil Abloh.

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  1. 35pc of aspirational consumers reduced or paused luxury spending in past year: BCG, Altagamma
  2. Louis Vuitton explores China for travel campaign
  3. Aston Martin, ELEMIS skincare join forces
  4. Luxury Unfiltered: When was the last time you truly surprised your client?
  5. Schiaparelli exhibition coming to UK’s V&A
  6. Hermès makes fitness fabulous with Hong Kong pop-up
  7. Off the Cuff: A Q&A with The Calendar Group's Nathalie Laitmon
  8. Ulta Beauty acquires UK-based Space NK
  9. Immersive technologies reshaping how heritage labels design, sell: The Future Laboratory, Together Group
  10. Chrono24 names first-ever chief growth officer
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