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Commerce

Lower-priced auto lines affecting brand stature

December 10, 2013

 

By Joe McCarthy

Are luxury automotive brands running the risk of brand dilution by unveiling new models with low price tags?

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  5. Dior, Rizzoli to release book on Lady Art project
  6. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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