Commerce
December 10, 2013
By Joe McCarthy
Are luxury automotive brands running the risk of brand dilution by unveiling new models with low price tags?
{"ct":"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","iv":"ba43d496f0a25b7ff1b440e9e433ff51","s":"27d95f7c9f551dc2"}
Share your thoughts. Click here