Commerce
December 10, 2013
By Joe McCarthy
Are luxury automotive brands running the risk of brand dilution by unveiling new models with low price tags?
{"ct":"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","iv":"a0c82fc78ef65ede2c04b6442f903615","s":"a11e37849c1bf120"}
Share your thoughts. Click here