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Sep. 15, 2024
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Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 27, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Jen King

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

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  1. Dior goes for gold with flashy J'adore campaign
  2. Zendaya, Valentino journey through a pink unknown in latest campaign
  3. Tag Heuer goes Hollywood with 'The Fall Guy' sponsorship
  4. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  5. Dolce & Gabbana, Smeg present 'Blu Mediterraneo'
  6. Orient Express lends locomotive to 'Mission: Impossible' crew
  7. Luxury Unfiltered: The true cost of cutting luxury prices
  8. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  9. 'Personal luxury brands are finding themselves in a moment of crisis': Bain
  10. EBay, Elton John list preloved pieces for Pride Month
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