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Aug. 20, 2019
  1. Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets - Live news
  2. Four Seasons makes cage-free egg commitment
  3. Saks partners with Vogue to portray handbag temptation
  4. Day's wrap: Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets
  5. Aston Martin brings bespoke design to owners’ garages
  6. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  7. YouTube launches in-video virtual makeup try-ons
  8. 2019 luxury spend expected to grow highest in UK
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  10. Stuart Weitzman kicks off sneaker customization program
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Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 27, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Jen King

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

To read the entire article, please subscribe or
 
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  1. Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets - Live news
  2. Four Seasons makes cage-free egg commitment
  3. Saks partners with Vogue to portray handbag temptation
  4. Day's wrap: Aston Martin, Flexjet, Four Seasons, Afar and Magellan Jets
  5. Aston Martin brings bespoke design to owners’ garages
  6. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  7. YouTube launches in-video virtual makeup try-ons
  8. 2019 luxury spend expected to grow highest in UK
  9. Subscribe now: Full access to 80,000+ articles, reports, videos and images
  10. Stuart Weitzman kicks off sneaker customization program
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