Luxury Daily
World’s leading luxury business publication
May 27, 2019
  1. Giorgio Armani asks brand loyalists to share legacy
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Luxury Women to Watch 2016
  6. Chinese beauty buyers show growing interest in niche labels
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Beacons will conquer travel marketing in 2015 despite privacy concerns
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Effective loyalty programs hinge on engaging consumers beyond sign-up
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Luxury Memo special report

Luxury brand affinity and loyalty: Luxury Memo special report

December 27, 2017

Nordstrom Rewards' 9.9 million members demonstrates consumer interest in loyalty programs. Image credit: Nordstrom

 

By Jen King

Emotion-fueled brand loyalty is a driving factor of purchase decisions, but are luxury businesses leveraging consumers’ affinity and fervent fandom effectively?

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LATEST HEADLINES
MOST POPULAR
  1. Giorgio Armani asks brand loyalists to share legacy
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Luxury Women to Watch 2016
  6. Chinese beauty buyers show growing interest in niche labels
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Beacons will conquer travel marketing in 2015 despite privacy concerns
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Effective loyalty programs hinge on engaging consumers beyond sign-up
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