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Mobile

Luxury brand mobile use must shift from marketing to experience: Vibes exec

November 7, 2012

 

By Tricia Carr

Please click here to access the archived webinar

A Vibes executive who spoke during a Luxury Daily webinar yesterday said that thinking beyond advertising and marketing is vital to luxury brand mobile use and marketers should take advantage of the devices’ capabilities to enhance their product.

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  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  6. Armani faces $4M fine from Italian Competition Authority
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