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Marketing

Luxury brands absent from email marketing: Fashionbi

December 20, 2017

Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. This latest email dropped Oct. 20 to push its GG Marmont ballet flats Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. Image credit: Gucci

 

Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.

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