Marketing
December 20, 2017
Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. Image credit: Gucci
By Brielle Jaekel
Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.
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","iv":"9c6db4db94c9f2b65c364309389bad0b","s":"4fad20d7fcd1dd30"}
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