Marketing
December 20, 2017
Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. Image credit: Gucci
By Brielle Jaekel
Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception.
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","iv":"b7476835d76b04dc2d99878d4850731a","s":"3447442e26c11acd"}
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