Marketing
April 3, 2020
Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi
By Dianna Dilworth
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.
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","iv":"d3335d89e827917b13b21f5e024366e4","s":"50048707faa99cc5"}
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