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April 26, 2026
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Marketing

Luxury brands are flocking to TikTok this year

April 3, 2020

Number of global users and growth trend- TikTok vs. Douyin. Image courtesy of Fashionbi Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi

 

By Dianna Dilworth

Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.

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  1. Louis Vuitton adds Berlin to Travel Book collection
  2. Porsche builds 'Toy Story'-inspired 911s for charity auction
  3. Luxury brands are now limited in naming capacity
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. LVMH appeals to eco-conscious consumers with new sourcing standards
  6. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  7. Balenciaga deploys new art series
  8. Can luxury brands balance AI use with heritage and sustainability goals?
  9. Porsche plots ’leaner’ future as full-year sales slide
  10. Culture is luxury’s next competitive edge
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