Software and technology
April 11, 2019
BMW is among the luxury brands disrupting their own industry through tech. Image credit: BMW
By Sarah Ramirez
CAPE TOWN, South Africa – Luxury brands need to embrace their roles as technology companies to keep up with disruptors and thrive in a changing world.
{"ct":"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","iv":"33f47c2b672ffd0d4ea9a1a0c7f855cd","s":"5f7e1f8c0f0a535e"}
Share your thoughts. Click here