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Research

Quality and ethics most important brand values to affluent consumers

December 13, 2010

Understanding consumers values can give luxury marketers a leg up

 

By Peter Finocchiaro

The two most important values that affluent consumers look for when deciding to buy from a luxury brand are quality and ethical behavior, according to a study by Unity Marketing.

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  1. Luxury Unfiltered: Opting for access over ownership, the next generation is redefining luxury
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  3. Harvey Nichols to redesign ground floor in Knightsbridge
  4. Watchfinder & Co. names first stylist in residence
  5. Boss flagship opens in Barcelona
  6. Ferrari previews Hypersail yacht project
  7. Message in a bottle: The power of time and age for luxury brands
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  9. Follow @LuxuryDaily for the latest in luxury news
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